EXCLUSIVE: Nikki Beach Hotels and Resorts will grow its portfolio to now include a total of 7 resorts, including new launches in Santorini, Montenegro, and Sri Lanka. Nikki Beach has its own hotel division but also operates in partnership with Nikki Beach Hotels and Resorts EMEA on 3 properties in Dubai, Bodrum, and Porto Heli as well as the new Santorini property.
Santorini is one of the most sought after seasonal luxury destinations on the Aegean Sea and in the world. As the first lifestyle resort with private beach access, Nikki Beach Resort & Spa Santorini will consist of 60 rooms and suites, 3 restaurants and the signature Nikki Spa. It will be the brand’s second location in Greece.
“In its 20th year of operation, Nikki Beach continues to evolve as markets change,” says Lucia Penrod, CEO of Nikki Beach Global. “A year ago, we shifted our focus on reorganizing our Hotel Division and the result after one year is three new projects under construction and a deeper pipeline than we have ever had before. Our first beach resort was opened in 2010 in Koh Samui, Thailand, and after 9 years, our hotel brand is ready for take off.”
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“Our current pipeline and its imminent growth is a clear indication that the market is truly craving our experiential lifestyle concept,” says Alexander Schneider, newly appointed President of the Global Nikki Beach Hotel Division. “Hotel owners and investors are looking for sustainable partnerships that are capable of introducing meaningful and wholesome brands, which provide the true potential of making a difference in a currently opaque hospitality environment. The brand standards of a hotel management company need to translate into a tangible experience for the guest, which creates excitement, loyalty, and measurable returns.”
Under the Nikki Beach Global portfolio and situated on a private peninsula in the bay of Budva, Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development. The property overlooks a marina and the historical old town of Budva, which was founded by the Romans. As the most lively resort and party destination in Montenegro, Budva attracts sophisticated travelers and the super luxury yachting community. The property will offer up 150 rooms and suites, 20 ultra-luxury villas, 3 individual private beaches, a jetty, 5 restaurants, Nikki Spa and Tone Gym. The brand’s popular beach club concept, Nikki Beach, will also be integrated into the resort.